Run campaigns with the confidence of data-backed analysis, replicability, and explicit performance reviews.
Contacting your entire fan base is time-consuming and often doesn't yield the desired results. Moreover, basic clustering techniques only surface the tip of the Iceberg. Flash Plays allows you to think beyond simple renewal vs winback.
A Flash Play is a set of micro-campaigns that group fans with the same characteristics, recommended messaging, and predicted behavior. You will also get several KPIs and plots that will help you get a summary of your campaign and the ROI associated with it.
Thanks to our advanced feature extraction and analytical models, we can identify and group accounts with similar behaviors (past and/or predicted). These groups build our micro-campaigns, which allow you to target your fan base with the right amount of effort and appropriate messaging, boosting your productivity and performance.
Playbook
At every point in the year, it is critical to keep a pulse on your active and inactive donor base. Fanalytical's Donor Level segmentation analysis categorizes your donors into unique segments, including identifying which donors are most at risk, as well as those who are most likely to give even more than last year. With Fanalytical's AI-driven micro-campaign segmentation strategy, you can optimize your upcoming, mid-year donor campaign performance by reaching the right donor with the right message.
As the fiscal or calendar year draws to a close, it is vital to secure end-of-year donations and finish your advancement efforts on a high note. Fanalytical's Year-End-Giving segmentation analysis categorizes your donors into twelve unique segments, including identifying which donors are most at risk, as well as those who are most likely to give even more than last year. With Fanalytical's AI-driven micro-campaign segmentation strategy, you can optimize your end-of-year donation performance by reaching the right donor with the right message.
Progress is vital in any endeavor, and through advanced analytics the New Ticketing Plan Sales Play will help identify which fans are most likely to commit to your team for multiple game ticket plans. Regardless of whether they are a single game ticket, mini-plan, or season ticket holder, this play has all the micro-campaigns you need to get them to the next level!
It's common knowledge that to have a successful athletics program you need strong relationship with your fans. The Package Renewal Play will provide you the advanced analytics insights necessary to continue to bring back your most loyal fans season after season, and how to win back the fans who said it wasn't you, it was them.
Fanalytical helps secure the resources necessary to design and build world-class facilities to attract faculty & students and create an optimal research and learning environment. Our data analytics tools for capital fundraising increase your contributions through an integrated strategy to identify major and high-potential donors, segment donors to enable targeted fundraising campaigns, and measure and track progress and impact of your fundraising efforts.
Your university creates opportunity for students through endowed scholarship funds. Fanalytical's Endowment Segmentation analysis increases contributions by segmenting your donors into different groups based on factors such as demographics, interests, and giving history. We enable more effective and impactful targeted fundraising campaigns with outreach based on giving history and demographic factors. With Fanalytical's AI-driven micro-campaigns will increase scholarship endowment contributions and reduce department costs.