Accelerate Your Advancement Campaigns

Our Primary Solution
Advancement FlashPlay is our purpose-built, AI-Driven analytics product that delivers donor insights to renew giving commitments and increase donations to your university

Segment and Prioritize Fans and Donors Most Likely to Give
Campaigns to increase donations are made far more effective through targeting the right donors with the right message at the right time.

AI-Driven Insights Delivered in 24 hours
Analytics for understanding your donors at a deeper-level and taking highly-effective action will be returned to you in 24 hours. No more waiting to act.

Donations dashboard

Execute Development Campaigns Faster

Rapid Donation Insights

Actionable Insights

Within 30 minutes of uploading your donor data, actionable insights will be returned in an intuitive, graphics-oriented dashboard.

Prioritized and Scored Donor Micro-Segments

Within 24 hours, your uploaded donor database will be prioritized and scored to create highly targetable micro-segments for outbound campaigns.

Tailored Messaging

Data-informed messaging is provided for each prioritized micro-segment.

Risk Free Startup

There is no friction to get started: you have your first actionable lead lists within 24 hours. We're so confident in your campaign results, we produce analytical outputs without upfront costs or long-term contracts.


Go Deeper Into Your Donor Base With AI-Driven Analytics

Define Your Donation Campaign Objectives

Reach Your Goals
Whether your campaign objectives are to increase existing pledge commitments or solicit new donations, our analytical models identify those donors likely to respond to your campaign goals.

Prioritize and Score Micro-Segments

Donor Segmentation
Look deeper into your data with insights that reveal donation prospects. Gain a complete picture of hidden donation opportunities in your donor database.

Inform Messaging with AI-Driven Analytics

Rapid, Targeted Campaigns
Personalized offerings lead to higher response rates. Rapidly launch multiple targeted micro-campaigns based on demographics or transaction history, with messages that connect with their priorities and interests.

24 Hour Actionability in Five Simplified Steps

Gather Your Data

For optimal results, we recommend five years of donation data from your source system (Blackbaud, Ellucian, Salesforce, etc.). We do not require any PII to deliver actionable insights.

Upload Your Data File

Your data is encrypted during the upload process and while stored on our server. Once uploaded, the system’s field and table matching tool aligns your file with our robust analytics data model.

Access Your Summarized Insights

Access to your results descriptive analytics (always free!) are available within minutes. We notify you when your segmented results are ready to view and download (usually under 12 hours). Our preview feature shows how many accounts are associated with each segment and expected response rate.

Select Prioritized Segments with Data-Informed Messaging

Select all relevant donor segments with data-informed messaging through our dashboard with graphical interface. The selected segments will be curated into a file for your use.

Download Curated Data for Use in Targeted Campaigns

All selected data will be compiled into a data file suitable for executing your campaign across 1:1 media, such as email and SMS/text messaging (where applicable). Once you have downloaded segmented data, you can choose to eliminate your initial source data from our server. You have complete control over your data.

Upload your data

Data Requirements

We have simplified the onboarding process to make it fast and convenient for you.
Just drop the file, we handle the rest. And we don't require any PII, so there is no risk.

To upload your data, simply select the file that contains a single transactional data set. Transactional data sets have a single record (or row) for each transaction executed. A unique transaction ID is required for each record.

Our application will guide you through matching your columns with our internal data schema, identifying potential errors as early as possible.

  • Data points. Only six columns - or data fields - are required for donation analysis.
  • Historical. Our system instantly analyzes five years of transaction history.
  • Security. Remember, no personally identifiable information (PII) is required for the analysis.

Below is a short list of required fields as well as optional fields to ensure a quality analysis. If you or your team needs help generating this information, do not hesitate to contact our data experts at (No fees for our implementation support)

Transaction IDrequired
Account IDrequired
Fiscal Yearrequired
Fund Namerequired
Postal Codeoptional
987324590234522023-04-122452022Annual Fund27614
457659134A-21348962020-07-207352021Annual Fund
275140010c000024PQ8tAAG19911202021Scholarship Fund
00878995246622018-12-021202021Basketball Fund19063
We have prepared a sample file for you.

Instant Descriptive Analysis

Holistic Insights

In moments, you will have a custom dashboard with visual insights which reveal hidden revenue opportunities in your donation data.

Your custom dashboard displays department-level historical donation performance and uncovers growth potential. Your dashboard contains performance related KPIs and eye-popping visuals.

  • KPI screenshot

    Key performance indicators. This section highlights and characterizes your donation accounts. You'll find some basic information, like the number of donor accounts, to help you better understand your giving base. We have also included more advanced KPIs based on our proprietary AI models to give you a deeper understanding of your donor behavior.

  • Sanky plot screenshot

    Easy to understand plots.See your donors in a new way. Donation performance visuals capture key trends of your donor base. These charts can help you understand donation trends and opportunities.

Select Donation FlashPlay

Execute campaigns confidently

Run campaigns with the confidence of data-backed analysis, replicability, and explicit performance reviews.

Contacting your entire fanbase with the same appeal yields reduced outcomes. At Fanalytical, we have created a series of advancement FlashPlays that will help you micro-campaign to your donor base, grouping donors based on past and/or predicted behavior. We help you achieve optimal results based on differences in your donor.

Donor Levels


At every point in the year, it is critical to keep a pulse on your active and inactive donor base. Fanalytical's Donor Level segmentation analysis categorizes your donors into unique segments, including identifying which donors are most at risk, as well as those who are most likely to give even more than last year. With Fanalytical's AI-driven micro-campaign segmentation strategy, you can optimize your upcoming, mid-year donor campaign performance by reaching the right donor with the right message.

Year End Giving


As the fiscal or calendar year draws to a close, it is vital to secure end-of-year donations and finish your advancement efforts on a high note. Fanalytical's Year-End-Giving segmentation analysis categorizes your donors into twelve unique segments, including identifying which donors are most at risk, as well as those who are most likely to give even more than last year. With Fanalytical's AI-driven micro-campaign segmentation strategy, you can optimize your end-of-year donation performance by reaching the right donor with the right message.

Capital & Facility Projects


Fanalytical helps secure the resources necessary to design and build world-class facilities to attract faculty & students and create an optimal research and learning environment. Our data analytics tools for capital fundraising increase your contributions through an integrated strategy to identify major and high-potential donors, segment donors to enable targeted fundraising campaigns, and measure and track progress and impact of your fundraising efforts.

Scholarship Endowment


Your university creates opportunity for students through endowed scholarship funds. Fanalytical's Endowment Segmentation analysis increases contributions by segmenting your donors into different groups based on factors such as demographics, interests, and giving history. We enable more effective and impactful targeted fundraising campaigns with outreach based on giving history and demographic factors. With Fanalytical's AI-driven micro-campaigns will increase scholarship endowment contributions and reduce department costs.

No Credit Card Required to Get Started

We're confident that together we can deliver immediate revenue impact.

How confident? Results first, fees later.

Ideal account segment


Unlock leads in your highest revenue opportunity donor segment.


Get started for free

All free tools, plus:

  • Identifies accounts and predicts revenue potential for twelve donor segments, including:
  • Maximizer: High probability to increase their contribution at year end
  • At Risk: High likelihood of lost support without outreach
  • Renewal: Missed their typical level or timeframe
  • Win Back: Downward trending contributions.
  • Account and revenue KPIs and visualizations to speed decision making on ideal segment
  • Account review with our Analytics team to select and campaign to ideal segment
  • Simple, Convenient, & Fast: Self-service onboarding, no PII, results under 24 hours, and no upfront fees.

Attain campaign goals


Maximize total year end revenue through integrated outreach campaign for all segments.


Get started for free

Everything included in Bullseye, plus:

  • Maximizes year end donations by unlocking all accounts segments
  • Access leads across twelve donor segments, including segments described at left, and expanding into additional segments such as:
  • Level Up: Potential for higher annual gift
  • Lapsed: Likelihood to give again
  • Stretch: Potential to reach next giving tier
  • Finish Line: Pattern of contributing in final days of campaign
  • Expanded tools integrate campaign strategy across multiple touchpoints
  • Account review to discuss segment-specific campaign strategies and messaging content
  • Simple, Convenient, & Fast: Self-service onboarding, no PII, results under 24 hours, and no upfront fees

Maximize revenue year round

Fundraisers Advantage

Full year department advancement optimization and campaign engagement tools.


Contact sales

Everything included in FlashPlays, plus:

  • Data analytics and donor engagement tools supporting full year advancement campaigns
  • Analysis and lead generation for multiple giving campaigns, including:
  • Annual fund and Day of Giving segmentation strategies
  • Athletic scholarship endowment fund maximization
  • Sports-specific operating budget identification
  • Facility and capital projects campaign optimization
  • Data integration and ingestion through automated data feeds
  • Fund-specific revenue dashboards and campaign performance visualizations
  • Measure ROI with campaign attribution and marketing visualizations

Looking for more?

We offer enhanced platforms and service bundles to teams and organizations that require deeper integration and tailored services. Contact our sales team to learn about our embedded services and create your personalized plan today.

Contact us

Get Started Today

Contact Fanalytical to use AI to grow your ticketing sales.

We have worked with some amazing organizations

    • Fanalytical helped us unlock the power of our fan data. Now we understand our audience better, which allows us to create more targeted promotions, build community engagement, and boost ticket sales

      Oscar Fernandez
      SVP, Technology & Analytics at New York Mets
    • Wisconsin launched multiple simultaneous ticket sales and development campaigns: football season ticket renewal, premium seating for new South End Zone sections and women’s sports scholarship fund. Based on their integrated data model, Fanalytical was able to provide targeted leads for each campaign. These insights allowed us to launch personalized campaigns, boost our sales effectiveness and ultimately increase campaign revenue.

      Dan Jankoski
      GM (Legends) at University of Wisconsin
    • Our team at Villanova has partnered with Fanalytical for nearly three years. They provide invaluable support for our sales and donor development initiatives. Their data analytics tools and services have helped us better understand, reach and connect with current fans and broaden the foundation for all our athletic supporters and programs.

      David Wishart
      GM (Legends) at Villanova University
    • Before Fanalytical, we weren't targeting the right fan with the right message at the right time. Now, we can utilize data from across our entire business (ticket sales, merchandise, email engagement, etc.) to see opportunities to provide fans better experiences and offers. We now have accurate data on campaign performance and have significantly improved our ROI.

      Carson Reider
      Manager, Email & Digital Advertising at Columbus Crew